Have you ever created a powerful email, clicked send, and then… only to hear silence? The year 2021 saw an average inbox placement rate of 85%, indicating that 1 out of every 6 emails fails to reach subscribers’ inboxes. Instead, they are redirected to the Gmail promotions folder, or even worse, labeled as SPAM. The […]
Improving Email Deliverability in 2024 Read More »
In the era of digital marketing, business communication has evolved significantly. Among various communication channels, email remains a potent tool, especially for cold email outreach campaigns. However, the effectiveness of these campaigns is majorly dependent on the quality and accuracy of the email list being used. This is where email verification steps into the limelight.
Unleashing the Power of Email Verification in Cold Email Outreach Read More »
In the modern marketing space, there are countless strategies at your disposal. But when it comes to direct communication with potential customers or clients, the debate often boils down to email marketing vs cold email. Although they both utilize the same medium, the approach, purpose, and techniques can vary dramatically. This article aims to dissect
Understanding the Battle: Email Marketing vs Cold Email Read More »
