blog.funnelbug.co - Digital Marketing and Analytics

Maximizing Business Growth: The Advantages of LinkedIn Retargeting Ads

General Marketing, Paid Advertising, Uncategorized / Kelly Szwagulak

In the modern business landscape, one cannot underscore the significance of digital marketing, and a crucial part of that is ‘LinkedIn retargeting ads.’ For many businesses, LinkedIn has become a go-to platform for connecting with professionals and promoting their services. Over the years, LinkedIn retargeting ads have emerged as a powerful tool that businesses can […]

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Retargeting vs Remarketing: Why You Should Incorporate Both Into Your Digital Marketing Strategy

Email Marketing, Funnels, General Marketing, Paid Advertising, Uncategorized / Kelly Szwagulak

The world of digital marketing is vast and complex, with countless strategies and tactics to choose from. Some businesses may focus on SEO to improve their online visibility, while others may prioritize content marketing to engage their audience and build brand loyalty. However, two strategies that are often overlooked, yet incredibly effective, are retargeting and

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Decoding Email Marketing: What is Email Warmup and How it Boosts Your Campaigns

Email Marketing, General Marketing, Uncategorized / Kelly Szwagulak

As an experienced marketer, I’ve come to appreciate the power of email marketing in today’s digital age. It’s a direct, personal, and effective way to communicate and engage with customers. Email marketing has the potential to drive remarkable results when done correctly. It’s not just about sending emails; it’s about delivering the right message to

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Did Google Just Kill Email Marketing?

Email Marketing, General Marketing / Kelly Szwagulak

As we approach 2024, Google and Yahoo recently announced significant changes are on the horizon for email marketing, and it’s crucial for us to stay informed and adapt. These updates will impact not only our cold email outreach strategies but also newsletters and promotional emails. If you want to stay out of SPAM, read on…

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Cold Email Mastery: The Modern-Day Cold Calling for Precision Lead Generation

Email Marketing, General Marketing, Marketing Automation / Kelly Szwagulak

In the digital era, the art of cold outreach has evolved. Gone are the days of dialing numbers in hopes of a conversation; today, cold email has taken the throne as the new cold calling. This transformation is not just a shift in tools but a revolution in strategy, efficiency, and compliance. In this comprehensive

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Omnichannel Marketing: Creating a Seamless Customer Experience

General Marketing, Marketing Automation, Uncategorized / Kelly Szwagulak

In today’s digital age, where customers have numerous touchpoints and channels to interact with brands, it has become crucial for businesses to adopt an omnichannel marketing strategy. This approach allows brands to connect with customers seamlessly across all channels, providing a consistent and personalized experience throughout the customer journey. In this comprehensive guide, we will

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The Impact of Marketing Automation on Lead Generation

Artificial Intelligence, Marketing Automation, Uncategorized / Kelly Szwagulak

Image Source: FreeImages In today’s competitive business landscape, effective lead generation is crucial for driving revenue and building a loyal customer base. However, the process of finding high-value leads can be time-consuming and complex. That’s where marketing automation comes in. By implementing marketing automation strategies, businesses can streamline their lead generation efforts, save time, and

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AI and Automation: Revolutionizing the Way We Work

Artificial Intelligence, Marketing Automation, Uncategorized / Kelly Szwagulak

Image Source: FreeImages In today’s fast-paced world, businesses are constantly seeking ways to improve efficiency and productivity. One of the most significant advancements in this pursuit is the combination of artificial intelligence (AI) and automation. By leveraging the power of AI algorithms and automating repetitive tasks, companies can streamline their operations, enhance decision-making processes, and

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How to Generate High-Quality Leads Using Automation

Artificial Intelligence, Email Marketing, Marketing Automation, Uncategorized / Kelly Szwagulak

Table of Contents Introduction In today’s digital age, the customer journey has evolved significantly. Customers now seek experiences rather than just products. This change in customer behavior has led to a shift in marketing strategies, with businesses focusing on providing exceptional customer experiences. As a result, marketing automation has become a crucial component of modern

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Cold Email Outreach: Spam or Strategy?

Artificial Intelligence, Email Marketing, General Marketing / Kelly Szwagulak

Is cold email outreach just another spammy tactic, or is it an underrated gem in the vast world of marketing? Let’s dive in. Cold email outreach is essentially the act of introducing your brand to potential customers who might not even know you exist. Think of it as that unexpected cousin at family gatherings –

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