Have you ever created a powerful email, clicked send, and then… only to hear silence? The year 2021 saw an average inbox placement rate of 85%, indicating that 1 out of every 6 emails fails to reach subscribers’ inboxes. Instead, they are redirected to the Gmail promotions folder, or even worse, labeled as SPAM. The […]
Improving Email Deliverability in 2024 Read More »
In the modern marketing space, there are countless strategies at your disposal. But when it comes to direct communication with potential customers or clients, the debate often boils down to email marketing vs cold email. Although they both utilize the same medium, the approach, purpose, and techniques can vary dramatically. This article aims to dissect
Understanding the Battle: Email Marketing vs Cold Email Read More »
As an experienced marketer, I’ve come to appreciate the power of email marketing in today’s digital age. It’s a direct, personal, and effective way to communicate and engage with customers. Email marketing has the potential to drive remarkable results when done correctly. It’s not just about sending emails; it’s about delivering the right message to
Decoding Email Marketing: What is Email Warmup and How it Boosts Your Campaigns Read More »
In the digital era, the art of cold outreach has evolved. Gone are the days of dialing numbers in hopes of a conversation; today, cold email has taken the throne as the new cold calling. This transformation is not just a shift in tools but a revolution in strategy, efficiency, and compliance. In this comprehensive
Cold Email Mastery: The Modern-Day Cold Calling for Precision Lead Generation Read More »
