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What is Marketing Automation Strategy and Why Should You Care?

You know that feeling when you have a thousand things to do and only twenty-four hours in a day? Enter marketing automation. It’s the superhero that swoops in to save the day, giving you more time to focus on the things that matter, like catching up on cat videos on YouTube. But what is marketing […]

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Let’s Talk Lead Generation Models

Ah, lead generation – the elusive art of turning curious website visitors into loyal customers. It’s the lifeblood of any business, yet it can feel like a mystery to even the most experienced marketer. With so many lead generation models out there, from inbound to outbound, referral to affiliate, it’s hard to know where to