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The Impact of Marketing Automation on Lead Generation

Artificial Intelligence, Marketing Automation, Uncategorized / Kelly Szwagulak

Image Source: FreeImages In today’s competitive business landscape, effective lead generation is crucial for driving revenue and building a loyal customer base. However, the process of finding high-value leads can be time-consuming and complex. That’s where marketing automation comes in. By implementing marketing automation strategies, businesses can streamline their lead generation efforts, save time, and […]

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10 Steps To A High Converting Cold Email Outreach Strategy

Artificial Intelligence, Email Marketing, General Marketing, Marketing Automation, Uncategorized / Kelly Szwagulak

With a never-ending stream of emails flooding our inboxes, it can be challenging to stand out and grab the attention of your target audience. But fear not! With a well-crafted cold email outreach strategy, you can cut through the noise and convert prospects into clients. In this article, we’ll explore the 10 essential steps to

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Why Building an Email List is More Important than Social Media Followers

Email Marketing, General Marketing / Kelly Szwagulak

Welcome, dear reader, to the world of digital marketing – where email and social media reign supreme. It’s no secret that businesses of all sizes rely on these two channels to connect with their customers, build brand awareness, and drive sales. But which one is more important – email or social media? In this post,

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Let’s Talk Lead Generation Models

Email Marketing, General Marketing, Paid Advertising / Kelly Szwagulak

Ah, lead generation – the elusive art of turning curious website visitors into loyal customers. It’s the lifeblood of any business, yet it can feel like a mystery to even the most experienced marketer. With so many lead generation models out there, from inbound to outbound, referral to affiliate, it’s hard to know where to

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Rise of the Machines: How AI is Revolutionizing Automated Lead Generation

Email Marketing, General Marketing, Marketing Automation / Kelly Szwagulak

Are you tired of spending countless hours scouring the internet for potential customers, only to be met with disappointing results? Fear not, dear reader, for the rise of the machines is here to save the day! Automated lead generation is the process of using technology to identify and procure potential customers for a business. And

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