If you’re looking to optimize your local business’s online presence, there’s no better place to start than with a well-optimized website. A good website will help you build trust with potential customers, improve your conversion rates, and make it easier for them to find you. A confused person will never become a buyer, so a well-planned website is key.
2. Optimize Your Site for Mobile Devices.
If you’re looking to improve your mobile search rankings, then you should start by optimizing your website for mobile devices. Google has made it clear that mobile searches will soon overtake desktop searches. So, if you want to stay competitive, you need to make sure your website is fast and works well on smartphones and tablets too.
Do you know nearly 60% of all Google searches are done on mobile a device? How would it improve your business if you were ranked on Google?
Ultimate Local SEO Checklist
1. Get listed
In order to get found on Google and other search engines, you have to first get listed in local directories. When customers search for local products and services, oftentimes local directories show up in the search results like yelp, yellowpages, trip advisor, and more. Register your business in the top directories for your niche and area. This helps get more traffic to your website, business, and helps increase your rankings organically and on Google maps. Don’t forget social media profiles. Those count too!
Pro tip: Make sure all your citations are consistent! The same info is listed everywhere and add pictures!
2. Build Backlinks.
In order to achieve success with local SEO, you need to do more than just add a few keywords to your site. You also need to build backlinks. This means getting other websites to link to yours. Not just any other website will do. Backlinks need to come from legit, high-authority sites to help build your own website authority in your niche.
Getting listed in local directories, social media, and guest blogging are just a few ways to organically grow the backlinks to your website.
3. Add Reviews & Ratings.
Online reviews are one of the most important factors for consumers searching online, but asking for those reviews is often an afterthought. Reviews help customers find out more about your business before they visit your website or store. It’s also a great way to build trust with potential clients.
Local SEO is not just for big brands, small businesses can generate a significant amount of traffic too. Getting into the “map pack” can drive more traffic and ultimately sales to your business. Get ranked locally today!