Do you feel like you’re wasting money on Facebook ads?
You’re not alone.
Facebook has the largest user base of any social media platform in the world, with nearly 3 Billion active daily users. That’s an incredible potential reach for your ads, but the problem is Facebook is crowded.
Facebook wants to keep a good user experience AND make money through advertising. However, in order to maintain #1, there is a limit to the available advertising space on the platform, and Facebook is maxed out! Competition is fierce. Ad policies are strict and costs continue to rise.
This is not going to change anytime soon. In addition, Facebook only uses 2-dimensional targeting (interests and demographics).
Combine all that with the infamous iOS updates and Facebook ads just don’t convert like they used to.
YouTube ads, in my opinion, are the most profitable and largely underutilized ad space online today. Video is king, and YouTube is full of them.
One of the best-kept secrets on the Internet is… Google owns YouTube.
What would it mean for your business if you had the power of Google search (and artificial intelligence) behind your ads? 💥 💥 💥
And here’s why… YouTube ads (powered by Google search) give you the ability to reach your target audience using 3-dimensional targeting at the same time they are looking for a solution to a problem.
This means… YouTube Ads give you the ability to reach…
🦄 The right person (interests)
🦄 At the right time
🦄 With the right ad (intent)
🦄 With the ability to invest in what you are offering (demographics)
BOOM!
YouTube ads win every time!
So, it’s time to dust off your iPhone and give YouTube video ads a try. You won’t be sorry!